Why The Trump Network Failed for Stay at Home Moms
By: Dennis Yu
This is a guest post by Dennis Yu.
Donald Trump sold his name to an MLM company. With a name like Donald Trump, you’d imagine it would be selling real estate investment guides, right? Nope. They’re peddling three products– a nutritional supplement called Custom Essentials, a weight loss product called Silhouette Solution, and an energy stimulant called QuikStik. Donald Trump has about as much credibility selling dieting pills as Michael Jordan has selling underwear or William Shatner selling discount airline tickets.
Today I got a call from a stay-at-home mom who wanted to tell me about a new opportunity to drastically change my life, have the freedom I’ve always wanted….. blah, blah, blah– you know how the infomercial goes. By the way, the easiest way to spot an MLM pitch is that they talk about what it feels like getting rich, but somehow refuse to discuss the product itself. Sure enough, this girl is pitching the Trump Network to make money online. And she knows she’s pitching it to someone who already is a professional internet marketer and runs a company that does online advertising. She’s a smart lady, but her willingness to believe in shortcuts causes her to abandon reason. So here were a few things I pointed out about the Trump Network opportunity:
Have you tried the product? Have you lost weight or felt a magical burst of energy– or is this really your blind greed speaking?
Do you even know what the product looks like? Maybe even read the label– or are you just jumping in because Donald Trump’s name is on it? Your credibility will be a lot higher if you’re well-informed about what the product does, the ingredients, clinic tests, your own personal experience, etc… Don’t press me with breathless talk about instant wealth.
Do you have an advantage? There are a lot of agents selling this on-line and they’ve even created Facebook pages to promote it– the main one has over 9,000 fans on it. What skill do you have that will allow you to beat all those other people marketing online? Do you have prowess in ranking on Google, building landing pages that convert, buying advertising from Facebook, or some other talent?
Are you willing to put in the time? If you dilly dally among this and 5 other activities, you’re frittering away your precious time in categories that are ULTRA competitive. You can take any one niche and you’ll find that the people who dominate in that particular niche have spent years focusing on that niche– going at it 24×7. You coming in with a couple hours per week and no special skill or experience– you’re going to get eaten alive.
Am I saying not to try or being overly pessimistic? Nah, just showing the reality of how you are competing against all the other pros that are selling weight loss products, too. And it’s not just the Trump Network, even though their pills, creams, and flavored nonsense is just like all the other products in this category that cost pennies to make but can be sold for $100 when a broke celebrity is willing to put their name on it. Now before the rabid MLM crusaders come to the rescue, let me mention some positive things:
Some people actually do make money here: I know someone who did $100,000 a day in sales, primarily using Facebook. And another colleague did over $30 million selling these items primarily via high volume email. What’s the secret? They were the ones who owned the program and got the countless masses to sell on their behalf. As sophisticated companies, they had the resources to invest in engineering, marketing, product fulfillment, and of course, legal– because they knew they would get sued.
Sell what you actually use and believe in: That’s the most convincing sale– you are then speaking from conviction and experience. Odds are it’s not some magic diet pill, but perhaps you have the before and after pics of yourself to prove it– but I doubt it. The products you actually love are likely to be in another category– one that’s much less competitive. For example, belly rings or books on how to make paper airplanes. Yes, there are niches for stuff like that and you can still make a decent income there with a LOT less competition.
You can do it without a lot of money– Stop buying self-help books or investing in elaborate “get rich quick” seminars. Those people who run those seminars are laughing all the way to the bank when you buy their stuff. The irony of it. And they will continue to launch product after product, since few actually get rich quick by using such systems. If anyone reading this article actually did get rich buying someone else’s get rich quick scheme, please respond here. Didn’t think so.
You can do it without a lot of effort– Not exactly true. But if you choose the right niche, one that you are deeply knowledgeable about, then you already have years of advantage over someone who is coming in with only their greed to guide them. If you are a professional hairstylist or work on a Hollywood set doing the make-up for celebrities, you’ll likely have a better shot than some house mom who watched a late night infomercial on TV.
The reason I mentioned the Trump Network, as opposed to any other MLM scheme, is that it’s one guy who was wealthy at some point, but then went broke and had to sell his name for a TV show, real estate investment scheme, and now the weight loss scams. Hopefully, you’ll overcome a blind eagerness to get rich quick and discover that getting rich slowly isn’t a bad option when you consider the actual product and what advantage you have in the marketplace with skill, knowledge, and connections.