Antioxidants and the Growth of a ScamLos antioxidantes y el crecimiento de una estafa

By: Keith

   

    

If you live on planet Earth you’ve heard of antioxidants.  They can be found in just about everything you eat in varying quantities and have become the selling point in acai and other similarly scammy products.  It’s not that the antioxidants themselves are a scam.  It’s that some of the highest concentrations of them can be found in everyday foods that don’t come from a goat farmer’s backyard in Nepal or some poor native village from the Amazon.  The scam is in the marketing of antioxidants as something exotic and mystical; they aren’t.    

     

The Nation Cancer Institute (cancer.gov) explains antioxidants in an unconfused way.     

“Antioxidants are substances that may protect cells from the damage caused by unstable molecules known as free radicals.  Free radical damage may lead to cancer.  Antioxidants interact with and stabilize free radicals and may prevent some of the damage free radicals might otherwise cause.  Examples of antioxidants include beta-carotene, lycopene, vitamins C, E, and A, and other substances.”    

     

Antioxidants are in just about everything (except maybe a Big Mac) – oranges, carrots, peas, beans, leaves of every variety and even meats.  They’re everywhere, and different kinds help prevent different cancers and conditions.  The big catch with antioxidants is that not all foods hold them in the same quantities.  You might be surprised when I tell you that oregano and cinnamon have more antioxidant power than all that acai and goji berry stuff you see advertised as miracle foods in your google side bar.  Here is a quote from a 2000 paper entitled The Effects of Plant Flavonoids on Mammilian Cells: Implications for Inflammation, Heart Disease, and Cancer. It’s from the Chebeague Island Institute of Natural Product Research:     

“Flavonoids are nearly ubiquitous in plants and are recognized as the pigments responsible for the colors of leaves, especially in autumn.  They are rich in seeds, citrus fruits, olive oil, tea, and red wine.”

 

Flavonoids are known for their antioxidant activity (antioxidant is a generic term referring to a multitude of vitamins and chemicals that all act to repair DNA damage).  Like I said before, there is no mystery behind their abundance.  Our own bodies produce antioxidants to control free radical damage (which is basically the process of aging).  The problem is that our bodies do not do a perfect job.  Thus, eating a diet rich in anti-oxidants is recommended.  You may ask, “How do scientists measure antioxidant value?”  They use a measure called Oxygen Radical Absorbency Capacity (ORAC).  The higher the ORAC value the more antioxidants are in that food.  Here’s a list, from WebMD.com of some of the highest ORAC value foods:

  

Top 20 Food Sources of Antioxidants
Rank Food item Serving size Total antioxidant capacity per serving size 
1 Small Red Bean (dried) Half cup 13727
2 Wild blueberry 1 cup 13427
3 Red kidney bean (dried) Half cup 13259
4 Pinto bean Half cup 11864
5 Blueberry (cultivated) 1 cup 9019
6 Cranberry 1 cup (whole) 8983
7 Artichoke (cooked) 1 cup (hearts) 7904
8 Blackberry 1 cup 7701
9 Dried Prune Half cup 7291
10 Raspberry 1 cup 6058
11 Strawberry 1 cup 5938
12 Red Delicious apple One 5900
13 Granny Smith apple One 5381
14 Pecan 1 ounce 5095
15 Sweet cherry 1 cup 4873
16 Black plum One 4844
17 Russet potato (cooked) One 4649
18 Black bean (dried) Half cup 4181
19 Plum One 4118
20 Gala apple One 3903

   

The Lure of Exoticism:    

     

If you lived in China you wouldn’t each Chinese food; you’d just eat food.  If you lived in Thailand you’d probably practice Buddhism not Christianity.  And, you wouldn’t be considered exotic in any way.  We live in a shrinking world so it’s confusing to me why people still find things and ideas from across the globe as somehow more valuable than those found right in our back yards.  Health products are just one example of this phenomenon.  Goji berries for instance are really nothing more than wolfberries.  The health food scammers changed the name to make them sound more exotic.  The truth is that they’re quite common through India and China.  The kicker is that the Chinese have never used them as an important part of their medicinal practice.  Don’t you think if there was this miracle plant sitting right in their backyard that they would have figured it out sometime in the last 5 thousand years?   

     

The Acai Business is Starving Native Populations:    

     

Before stupid Oprah got on the band wagon of acai it was still a niche market.  Then she opened her mouth about it and everybody wanted some.  But, acai is a staple crop in parts of the Amazon, and there isn’t enough now to feed the natives who rely on it.  It’s being harvested and shipped to the US instead.  Again, if it was a miracle plant don’t you think the people who eat it in mass quantities every day would be living to 300 years old or something?  They aren’t.  They’re just a bunch of native people trying to get by on a crop which happens to be available nearby.  It might be exotic to get health foods from far and wide but there is hardly anything mystical or miraculous about it.  It’s nothing but greed.    

     

Tea Doesn’t Grow Here:    

     

Tea does not grow in the US (except one plantation in South Carolina).  But, it does grow all over the world and in huge quantities.  It’s been recognized for thousands of years as a healthful beverage, and there is real scientific research into its chemical compounds.  Tea is an example of something that seems exotic, but actually has real science behind it.  It is an established crop like corn or rice.  It has real benefits that have been measured.  If you want to find out about tea then you can.  If you want to find out about acai you’ll just get page after page of miraculous scam blogs and web pages.  It is not a sustainable crop in the quantities in which it’s being imported.  My suggestion is to wait for the science and to wait for proper and sustainable harvesting methods to catch up to demand.  In the mean time, let the natives have their crop back.    

     

Notice that some of the highest ORAC values from the above chart are also some of the most common ingredients in your kitchen?  I looked high and low for reliable numbers for acai berries and goji berries, but the fact is that none of the internet sources I found are even remotely believable.  In fact, type acai into google and you’re going to find millions of results that have absolutely no credible science attached to it.  Oprah touted it once, it got popular and people went stupid about it.  That’s what happens with anything related to health.  Fools are a dime a dozen.  I’d like to believe there is a miracle plant somewhere in the world, but there just isn’t.  Notice that every few years there’s something else en vogue?  That should tell you something right there.  Be smart with your health, keep up on recent research and live judiciously.  That’s how to make it through life.  Not by latching onto fads.    

    

    

Si tú vives en el planeta tierra entonces sí has escuchado de los antioxidantes.  Estos pueden ser encontrados en casi todas las cosas que comemos en una variedad de cantidades y se han vuelto el centro de venta de acai y otros productos estafadores similares.  Y no es que los antioxidantes sean una estafa en sí mismos.  Es que algunas de las concentraciones más altas de estos se pueden encontrar en alimentos que consumimos todos los días y que no provienen de una granja de cabras en Nepal o de una villa pobre en el Amazonas.  La estafa está en la publicidad que se le dan a los antioxidantes como un producto exótico y místico; lo que no lo son.    

     

El Instituto Nacional de Cáncer (cancer.gov) qué son los antioxidantes de una manera muy clara.     

“Los antioxidantes son substancias que pueden proteger a las células del daño causado por moléculas inestables conocidas como radicales libres.  El daño causado por los radicales libres  puede causar cáncer.  Los antioxidantes interactúan y estabilizan a los radicales libres, de esta manera previniendo el daño que estos radicales podrían causar de otra manera.  Algunos ejemplos de antioxidantes incluyen la beta caroteno, el licopeno, las vitaminas C, E y A, entre otras substancias.”    

     

Los antioxidantes se encuentran casi todos los alimentos (tal vez con la excepción de las Big Macs) – naranjas, zanahorias, peras, frijoles, una variedad de plantas, y hasta en la carne.  Se encuentran en todas partes, y los diferentes tipos de antioxidantes ayudan a prevenir diferentes tipos y condiciones de cánceres.  El truco con los antioxidantes es que no todos los alimentos que les contienen les tienen en la misma cantidad.  Tal vez te sorprenda cuando te diga que el orégano y la canela tienen más poder antioxidante que la palma manaca (acai) o las bayas  goji que ves anunciadas como alimentos milagrosos en tu barra de google.  Aquí esta una nota de un documento publicado en el 2000 llamado Los efectos de los flavonoides en células de mammilian: sus implicaciones en inflamación, enfermedades del corazón y cáncer, por el Instituto de Investigaciones de Productos Naturales de la Isla Chebeague:     

“Los flavonoides son ubicuos en las platas y se reconocen como la causa responsable por la pigmentación de los colores de las hojas, especialmente durante el otoño.  Se encuentran en abundancia en semillas, frutas cítricas, aceite de oliva, tés, y vinos rojos.” 

 

Los flavonoides son conocidos por su actividad como antioxidantes (en término antioxidante se refiere genéricamente a una multitud de vitaminas y químicos que actúan reparando daños al DNA).  Como lo dije antes, su abundancia no es un misterio.  Nuestros propios cuerpos producen antioxidantes para controlar el daño causado por radicales libres (que básicamente es el proceso de envejecimiento).  El problema es que nuestros cuerpos no hacen un trabajo prefecto.  Por lo tanto, el consumir una dieta rica en antioxidantes es recomendable.  Tal vez te preguntes, “¿Cómo es que los científicos miden el nivel de antioxidantes?”  Ellos usan un sistema de medida llamado Capacidad de Absorbencia de Oxigeno Radical (ORAC).  Entre más alto el valor del ORAC más antioxidantes se encuentran presentes en ese alimento.  Aquí está una lista, deWebMD.com con los alimentos que contienen los niveles de ORAC más altos:

 

Los mejores 20 alimentos conteniendo antioxidantes
Lugar  Alimento Medida servida  Antioxidantes por medida
1  Frijoles rojos(secos) media taza 13727
2 Arandanos azules silvestres 1 taza 13427
3 Frijoles rojos grandes (secos) media taza 13259
4 Frijoles pintos media taza 11864
5 Arandanos azules (cultivados) 1 taza 9019
6 Arandanos rojos 1 taza (entera) 8983
7 Alcachofas (cocinadas) 1 taza (corazones) 7904
8 Moras 1 taza 7701
9 Ciruela pasa seca media taza 7291
10 Frambuesas 1 taza 6058
11 Fresas 1 taza 5938
12 Manzanas rojas una 5900
13 Manzanas verdes una 5381
14 Nueces 1 onza 5095
15 Cerezas dulces 1 taza 4873
16 Ciruela negra una 4844
17 Papas (cocinadas) una 4649
18 Frijoles negros (secos) media taza 4181
19 Ciruela una 4118
20 Manzana gala una 3903

 

La atracción de exotismo:    

     

Si tú vivieras en China tú no estarías comiendo comida china; tú estarías comiendo simplemente comida.  Si tú vivieras en Tailandia tú probablemente practicarías el budismo y no el cristianismo.  Y, tú no lo considerarías exótico de ninguna manera.  Nosotros vivimos en un mundo que está encogiendo, por lo que me confunde que la gente todavía encuentre las cosas e ideas de otras partes de globo más valiosas que las que se encuentran en sus propias casas.  Los productos de salud son solo un ejemplo de este fenómeno.  Las bayas goji por ejemplo no son otra cosa más que simples bayas (wolfberries).  Los estafadores de comidas saludables le cambiaron el nombre para que sonaran más exóticas.  La verdad es que son bayas bien comunes en India y China.  Lo chistoso es que los chinos nunca las han usado como una parte  importante en sus prácticas medicinales.  ¿No crees que si esta fuera una planta milagrosa creciendo en sus patios ellos ya lo hubieran descubierto en los últimos 5 mil años?    

     

El negocio de la palma manaca (acai) está privando de alimentos a poblaciones indígenas:    

     

Antes de que la estúpida Oprah se montara en el carro de la palma manaca (acai) este era un mercado exclusivo.  Pero cuando ella abrió su boca entonces todo el mundo quería tenerlo.  Pero, la palma manaca (acai) es un producto agropecuario principal en ciertas partes de las Amazonas, y no hay lo suficiente como para alimentar a los nativos que dependen de este.  Ahora está siendo cosechado y enviado a los Estados Unidos.  Nuevamente, si esta fuera una planta milagrosa, ¿no crees que las personas que le consumen en grandes cantidades estarían viviendo unos 300 años o algo por el estilo?  No lo están.  Son solamente un montón de nativos tratando de sobrevivir con un producto agropecuario que crece ahí mismo.  Puede que sea exótico en conseguir productos alimenticios saludables de otras tierras lejanas pero no tienen nada de místico o milagroso.  No es otra cosa más que codicia.    

     

El té no crece aquí:    

     

El té no crece en los Estados Unidos (con la excepción de un plantío en Carolina del Sur).  Pero, sí crece en otras muchas partes del mundo y en grandes cantidades.  Ha sido reconocido por miles de años como una bebida saludable, y existen verdaderos estudios científicos sobre su composición química.  El té es un ejemplo de algo que parece exótico, pero que verdaderamente tiene ciencia que le respalda.  Es un producto agropecuario establecido, como el maíz o el arroz.  Tiene verdaderos beneficios que han sido cuantificados.  Si tú quieres saber más acerca del té tú puedes.  Si tú quieres saber más acerca de la palma de manaca (acai) tú solamente vas a encontrar páginas y páginas de estafas milagrosas en blogs y sitios web.  No es un producto agropecuario sostenible en las cantidades en que está siendo importado.  Mi sugerencia es esperar a que la sea investigado científicamente y a esperar a que sea cosechado de manera sostenible para que pueda soportar la demanda.  Mientras tanto, deja que los nativos tengan sus producto agropecuario de regreso.    

     

¿Notaste que algunos de los productos con más altos valores de ORAC en la tabla de arriba también son unos de los ingredientes más comunes en la cocina?  Yo busqué por todos lados por medidas creíbles de ORAC en las bayas de manaca (acai) y goji, pero el hecho es que ninguna de las fuentes que encontré en el Internet fueron remotamente creíbles.  De hecho, entra acai en google y vas a encontrar millones de resultados que no tienen absolutamente ninguna ciencia  que les respalde.  Oprah le promocionó una vez, se volvió popular, y la gente se volvió estúpida acerca de ello.  Esto es lo que sucede con cualquier cosa referente a la salud.  Los tontos abundan.  Me gustaría creer que existe una planta milagrosa en alguna parte del mundo, pero no es así.  ¿Has notado que cada unos años algo como esto se pone de moda?  Eso debería decirte algo.  Sé listo con tu salud, mantente al tanto de los estudios recientes y vive de manera sensata.  Así es como la hace uno en esta vida.  No encajándose en modas pasajeras.    

20 Responses to “Antioxidants and the Growth of a ScamLos antioxidantes y el crecimiento de una estafa
  1. PJ Mullen February 16, 2010 at 6:30 pm #

    Cinnamon is amazing, especially for diabetics. I make a spice rub for chicken with cinnamon, chili powder, cumin and dried mint, among other things, which is amazing. And my favorite snack these days are a serving of craisins with a handful of cocoa roasted almonds. They’re made by Emerald and are stupid good.
    .-= PJ Mullen´s last blog ..The one with real estate agents and Roadhouse =-.

    • Keith February 18, 2010 at 1:40 pm #

      PJ: Chicken with cinnamon sounds delicious. Emerald nuts are addictive, I agree. I try to avoid the salted varieties but sometimes it’s hard :-)

  2. Jason Dalrymple February 16, 2010 at 6:41 pm #

    Keith,
    I thought it was funny the Adsense ad at the bottom of this article was HealthMagNews.com/Acai_Berry
    Which takes you to
    drmdreview.com/zx037/2010-Diet-Trends.php?t202id=4324&t202kw=acai%20berry%20juice%20benefits
    Selling an Acai free trial with Colon Cleanse upsell! haha
    Otherwise, good article!
    Jason
    .-= Jason Dalrymple´s last blog ..Internet Wisdom =-.

    • Keith February 18, 2010 at 1:39 pm #

      Jason: No kidding! I’m writing an article against acai and I still get the damn adsense stuff popping up. That’s a testament to it’s success I suppose :-)

  3. Mitzi Bouras February 16, 2010 at 7:16 pm #

    Wow, great article, again. Yup, I fell for the whole acai thing, and a friend has been trying to hook me onto Monavie, but I did research that first and decide not to go there. But I bought the one at Costco. The thing bothering most is what you wrote about the natives. That has me sold on not buying it! I agree with PJ I love cinammon, and never thought of using the way he just wrote, and would LOVE the recipe!!!!

    • Keith February 16, 2010 at 8:25 pm #

      Mitzi: You are certainly not the only one to fall for it. The marketing on it is incredibly sophisticated so I wouldn’t feel ashamed about it. The deception is deep with all those products. Oh, and PJ is the ultimate in the kitchen. Click on his url and browse some of his recipes. I made his rissoto spinach and shrimp pasta dish. It was great!

  4. Dennis Yu February 16, 2010 at 7:59 pm #

    What? You mean that I’m not going to lose 30 pounds in 10 days from Mega Acai 3000 that I got for “free” on the Internet or read about in some affiliate marketers blog? Speaking of, there is an AdSense unit above this comment box– guess what kind of ad is popping up there?

    • Keith February 16, 2010 at 8:22 pm #

      Dennis: I should have known that was going to happen! :-) I swear I had nothing to do with it folks. Do yourself a favor and don’t click on any ad that says acai! I don’t want to make money off that stuff. Thanks dennis!

  5. Tamy Pelletier February 18, 2010 at 11:48 am #

    great article!! :)

  6. Brian Skory February 18, 2010 at 6:12 pm #

    I’m pretty up on nutrition, but I totally missed that red kidney beans were so high in antioxidants. Not surprising, however. I basically subscribe to the belief that you simply look to old world traditional cooking (those recipes that have stood the test of time) and you’ll find the greatest sources of nutrition available. And the cool thing is that science is backing that up on a daily basis! I, myself, grew up on an ethnic diet that was loaded with cinnamon and other antioxident-rich spices – not to mention probiotic-rich homemade yogurt, and a slew of other old world ingredients that science is now saying are jam-packed with anti-cancer and health promoting properties.

    • Keith February 19, 2010 at 11:05 pm #

      Brian: I had no idea about the beans either until I saw that. Kinda makes you think how people on the other side of the world view our foods. Maybe they think Kidney beans are some sort of miracle! :-)

  7. Daddy Forever February 20, 2010 at 12:32 am #

    I’ve noticed some companies do the same thing with omega 3. They put it on the label, but a lot of the products also have a lot of trans fat.
    .-= Daddy Forever´s last blog ..Chinese New Year 2010 =-.

    • Keith February 20, 2010 at 10:54 pm #

      Good Point, Ken. I’ve noticed the same thing. Seems omega 3 is another catch phrase these days that’s used as an excuse to charge more for common items.

  8. Josh June 25, 2010 at 10:52 am #

    Umm. Sir. Correction: as a semi skeptical but recent subscriber to an antioxidant formula, I found your article interesting in parts. Though I’m very displeased with your inclusion of the WebMD nutrient facts. They state clearly in the article that they DID NOT TEST these exotic fruits and vegetables you are attempting to disclaim. Actually, they made a point out of testing only the vegetables and fruits that most people have in their kitchens because there was not as large a breadth of information about their antioxidant contents.

    • Keith June 25, 2010 at 11:18 am #

      Josh: You can’t correct what isn’t wrong. I said “some” of the highest antioxidant foods. Did you know that goji berries are nothing but wolf berries (and wolf berries have a very average level of antioxidants?) There is nothing magical about exotic berries and fruits. Go ahead and waste your money, you won’t be any healthier for it. I’m not sure why you feel you need to yell “DID NOT TEST” at me. I didn’t say they did. In fact, if they had, I would have included them. But, you won’t be surprised to find that there does not exist antioxidant information for goji berries and acai anywhere on the internet? Why? Well, the information would be uninspiring, and whoever sold you your antioxidant brew is laughing all the way to the bank. Eat a good diet with lots of different colored fruits and veggies and you’ll be fine. No need for anything exotic unless you have too much money and no idea what to do with it.

  9. Don January 13, 2011 at 1:09 pm #

    It isn’t Oprah, it’s Dopera. How a mediocre, overweight actress can rise to become one of the most influential people on the planet is jaw-dropping. But in a culture where Survivor skills and being a Bachelor are the keys to success… or being a homeless crack addict/alcoholic named Ted, with a “golden throat,” (Linda Lovelace is probably turning in her grave), what else can one expect?

    One can only hope that reincarnation exists, and that in her next life, Oprah Winfrey will come back as some tropical bird that cries out, “Acai, acai, acai” as the last tree in the Amazon meets the feller’s axe.

Trackbacks/Pingbacks

  1. Cook You Veggies: Raw and Cooked Yield Different Benefits - May 12, PM

    [...] learn more about antioxidants go read my article Antioxidants and the Growth of a Scam. If you enjoyed the article, why not subscribe? Posted to » Fitness & Nutrition Tags: [...]

  2. The Cookie Diet Works, if you don’t Mind being an Unhealthy and Unfit Mess - May 22, PM

    [...] also the little things that have been recently deemed important, like the many different antioxidants found in fruits berries, teas and [...]

  3. The Anatomy of a Weight Loss Scam - June 20, PM

    [...] are among my favorites. People will fall for just about anything when they’re desperate. Acai berry is a scam. Most of us recognize that it is. But, if you’re unhealthy, the wording of an otherwise [...]

  4. Lipton Loose Tea Isn’t Half Bad - May 5, PM

    [...] or diabetes, that’s why. There are no calories in tea and it’s loaded with helpful antioxidants. Really, there’s no reason not to drink tea apart from those few people who can’t, [...]

Leave a Reply